Website-wide Filters
Filters ensure that your statistics remain clean. You can define rules here to globally exclude internal traffic or unwanted access.- Internal Access: Exclude your own IP address or IP ranges (e.g., the office network) from tracking.
- Bot Filter: Enable detection to automatically keep known crawlers and bots out of your data.
- Referrer Blocklist: Define domains whose traffic should be ignored (e.g., spam referrers).
Funnels
Funnels help you understand at which point your visitors drop off in a process. You can define funnels here, which are then available in the analysis area for evaluation.- Define Steps: Determine which pages or events a user must pass through sequentially (e.g.,
Home Page->Pricing->Registration). - Optional vs. Mandatory: Determine whether certain steps can be skipped.
- Grouping: Assign funnels to specific categories (e.g., “Marketing”, “Product”) to keep track of things.
Intent Groupings
With intent groupings, you combine different URLs or behaviors into a single “intent”. This enables analysis on a higher level than just individual page views. Examples of groupings:- Intent “Information”: Group all blog articles and help pages.
- Intent “Purchase Interest”: Combine pricing pages, case studies, and the “Request Demo” page.
- Intent “Career”: Bundle all job offers and “About Us” pages.