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Website-wide Filters

Filters ensure that your statistics remain clean. You can define rules here to globally exclude internal traffic or unwanted access.
  • Internal Access: Exclude your own IP address or IP ranges (e.g., the office network) from tracking.
  • Bot Filter: Enable detection to automatically keep known crawlers and bots out of your data.
  • Referrer Blocklist: Define domains whose traffic should be ignored (e.g., spam referrers).

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Funnels

Funnels help you understand at which point your visitors drop off in a process. You can define funnels here, which are then available in the analysis area for evaluation.
  1. Define Steps: Determine which pages or events a user must pass through sequentially (e.g., Home Page -> Pricing -> Registration).
  2. Optional vs. Mandatory: Determine whether certain steps can be skipped.
  3. Grouping: Assign funnels to specific categories (e.g., “Marketing”, “Product”) to keep track of things.

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Intent Groupings

With intent groupings, you combine different URLs or behaviors into a single “intent”. This enables analysis on a higher level than just individual page views. Examples of groupings:
  • Intent “Information”: Group all blog articles and help pages.
  • Intent “Purchase Interest”: Combine pricing pages, case studies, and the “Request Demo” page.
  • Intent “Career”: Bundle all job offers and “About Us” pages.
Once these groups are created, you can see in the dashboard how the interest distribution of your visitors develops.