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The Main Graph: Visual Analysis Over Time

The centerpiece of the dashboard is the interactive line graph. It visualizes the trend of a selected key metric over the chosen time period and compares it to a previous period (represented by the dashed line). The key metric displayed in the graph is interactive. Click the small arrow next to the metric’s name (e.g., next to Avg. Visit Duration in the screenshot) to select a different metric for visualization. The following metrics are available:
  • Visitors
  • Pageviews
  • Sessions
  • Engagement Rate
  • Bounce Rate
  • Avg. Visit Duration
  • Events: A count of all custom events. (Learn more on our page about Understanding Events).

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The Key Metric Cards (KPIs)

Above the main graph, you’ll find four essential Key Performance Indicators (KPIs) that give you a quick, static overview of your performance.
  • Visitors: The number of unique users who have visited your site.
  • Pageviews: The total number of pages viewed by all visitors.
  • Bounce Rate: The percentage of visits in which only a single page was viewed.
  • Avg. Visit Duration: The average time a visitor spent on your website.

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Detail Widgets: Where Do Your Visitors Come From?

Below the main graph, you’ll find a series of widgets that provide more detailed insights into various dimensions of your traffic: Top Pages, Top Sources, Top 5 Countries, Top 5 Browsers, and Device Types.

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Countries Widget with Map View

Alongside the list, the countries widget offers a map view that displays your traffic geographically. Via the expandable fullscreen view you see the list and the map side by side, letting you explore the distribution of your visitors in even more detail.

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Version Drilldown for Browser & OS

The breakdown by browser and operating system can now be expanded down to the individual version. This shows you, for example, which Chrome or iOS version your visitors use. Newly appearing versions are highlighted with a “New” badge.

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”Google” Tab in the Sources Widget

The sources widget includes an additional “Google” tab showing the data from Google Search Console – alongside the existing tabs for sources, channels, UTM campaigns, and outbound links.

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Filtering and Customization Options

The dashboard is fully customizable. The filter bar at the top of the page and the interactive widgets offer several powerful tools to help you.
  • Select Date Range: Define the analysis period using predefined options (Last 24 hours, Last 7 days, etc.) or a custom range in the calendar.
  • Granularity & Comparison: Change the time granularity of the graph (e.g., hourly, daily) and the comparison period via the dropdown menu (defaults to Today).
  • Create Segments: Use the + Filter button to create complex filters to segment data by specific criteria (e.g., Country is Germany).
  • Interactive Filtering with a Click: The fastest way to filter. Simply click on any value in one of the detail widgets (e.g., a URL in “Top Pages” or a country in “Top 5 Countries”) to instantly filter the entire dashboard by that value. The filter is automatically added to the filter bar.

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FAQ

Why does the trend column sometimes show “New”? “New” is displayed when there was no data for a specific source or page in the comparison period. This often happens with new marketing campaigns or newly published content.