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To not just count visitors, but to understand them, we need to know why they visit specific pages. Here you assign your URLs to specific intents.
You can find this tool under Websites > User Groups > Sitemap.

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Step 1: Choose the Strategy

When you start the classification, we first index all your pages. Afterward, you have to make an important decision: What do you want to focus on during manual sorting? There are two primary categories available to you:
  1. Informational Interest: Blogs, glossaries, “About Us” pages. The user wants knowledge.
  2. Commercial Interest: Product pages, pricing, services. The user wants to buy or book.
Pro Tip: Choose the path of least resistance.The system works on the principle of exclusion. Everything you do not mark will automatically be assigned to the other category.
  • Do you have a huge online shop (many products) with a small blog? Choose Setup Informational Interest. You then only have to mark the few blog pages.
  • Do you have a large content site with only a few products? Choose Setup Commercial Interest.
Always choose the category that includes fewer pages on your website. This saves you a lot of time.

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Step 2: Assign Pages (The Tree View)

After choosing your strategy, you enter the visual editor. Here you see a list of your pages and folders on the left and a visual tree structure (sitemap) on the right. How the assignment works:
  • Individual Pages: Simply click on a page in the list or a point on the graph to assign it to the selected category (e.g., “Informational”). Marked pages are highlighted in color (green).
  • Entire Folders (Bulk Action): You don’t have to click every page individually. If you want to mark an entire folder (e.g., /blog/):
  • Hold CTRL (or CMD) and click on the node in the graph.
  • Use SHIFT + Click to include or exclude subfolders (child nodes).
Use the search bar on the left side to quickly find specific paths if your site is very extensive.

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Step 3: Filter out “Noise”

Not every page on your website has a real commercial or informational intent. Some pages are purely functional or legally necessary. In the next step, you can mark these pages as “Noise” so they don’t skew your statistics. Typical candidates for exclusion are:
  • Imprint & Privacy Policy
  • Terms & Conditions
  • Login pages
  • Cart checkouts (unless they should count as conversions)

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Completion & Adjustment

At the end, you get an overview of your classification. Once you confirm, the system begins analyzing user behavior based on these intent groups.
Don’t worry, nothing is set in stone. You can return to the sitemap settings at any time to assign new pages or change categories if your website structure changes.