Path Filters
This filter type focuses on the visitor’s navigation path. It expands to show several specific options:- Entry Path: Filters by the first page a visitor viewed in their session.
- Exit Path: Filters by the last page a visitor viewed before leaving your website.
- Containing Paths: Shows sessions that include one or more specific pages.
- Path Funnel: Defines a fixed sequence of pages and filters for visitors who have followed this path.
Readers
This filter helps you identify engaged visitors who have spent a minimum amount of time on the site and/or viewed a minimum number of pages.- Settings:
Min. Duration (seconds),Min. Pages.
Bouncers
Isolates visits with very low interaction (bounces). These are sessions where the visitor leaves the site quickly after only one page view.- Settings:
Max. Pages,Max. Duration (seconds).
Non-Bouncers
The opposite of the “Bouncers” filter. It excludes all visits that are considered a bounce, thus showing all sessions with a minimum level of interaction.- Settings: The criteria (
Max. Pages,Max. Duration) are used for exclusion.
UTM/Channel Filter
An essential filter for analyzing your marketing campaigns. Filter visits by traffic channels (e.g., Paid, Organic) and/or specific UTM parameters.- Settings:
UTM Campaign,UTM Source,UTM Content,Channels.
Event
Allows filtering of sessions based on specific, custom events such as clicks on external links (outbound-link-click), button clicks, or other interactions.
- Settings:
Event Name,Event Value.