> ## Documentation Index
> Fetch the complete documentation index at: https://docs.bchic.de/llms.txt
> Use this file to discover all available pages before exploring further.

# Landing Pages

> Is your marketing campaign converting? Find benchmarks and guidelines specifically for landing pages that are optimized for a single action.

## Benchmarks for Landing Pages

A landing page has only **one single goal**: to persuade the visitor to take a single, specific action (e.g., download, sign up, purchase). It is highly focused and free of distractions like a main navigation menu.

The performance expectations here are different—and often higher—than for a regular website.

<Note>
  **Conversion Rate is King Here!**
  All other metrics, like session duration or bounce rate, are secondary. If the conversion occurs, the landing page has fulfilled its purpose, even if the user bounces immediately afterward.
</Note>

***

### Conversion Rate (measured as an event)

This is the single most important metric for a landing page.

| Value        | Interpretation                                                                          |
| ------------ | --------------------------------------------------------------------------------------- |
| **\< 2%**    | **Needs Improvement:** The offer and the page are not aligned.                          |
| **2% - 5%**  | **Solid:** A good average for many industries.                                          |
| **5% - 10%** | **Very Good:** Your page and offer are highly compelling.                               |
| **> 10%**    | **Excellent / Unicorn Status:** You have an outstandingly high-performing landing page. |

***

### Bounce Rate

This metric must be interpreted with care.

* **Scenario A: High Bounce Rate & High Conversion Rate**
  This is **perfect**. The user arrived, took the action (e.g., entered their email), and then left the page. Goal achieved.

* **Scenario B: High Bounce Rate & Low Conversion Rate**
  This is a **clear alarm signal**. Visitors are arriving (e.g., from an ad) and leaving immediately because their expectations are not being met.

**Problem Indicator:** A bounce rate of **> 80%** combined with a conversion rate of **\< 1%** points to a fundamental problem.

***

### Avg. Session Duration

This is often very short for landing pages, which is not necessarily a bad thing.

* **Under 30 seconds:** Completely normal if the page is clear and the action is simple.
* **Over 1 minute:** Can indicate that visitors are undecided, are looking for more information, or that the copy is too long and complex.

***

### What to do if your metrics are off?

* **Low Conversion Rate?**
  * **Message Matching:** Does the headline of your ad exactly match the headline on your landing page?
  * **One Call-to-Action (CTA):** Remove all links and buttons that do not lead to the main goal. No links to the blog, "About Us," or social media.
  * **Above the Fold:** Are the most important message and the CTA button visible without scrolling?
  * **Social Proof:** Add testimonials, logos of well-known clients, or case studies.