> ## Documentation Index
> Fetch the complete documentation index at: https://docs.bchic.de/llms.txt
> Use this file to discover all available pages before exploring further.

# Informational Sites

> Is your bounce rate too high? Are visitors staying long enough? Find guidelines and benchmarks for blogs, magazines, and documentation sites.

## Benchmarks for Informational Sites (Blogs, Magazines, News)

An informational website is successful when it provides visitors with the information they are looking for quickly and clearly. The goal isn't necessarily a sale, but rather reader satisfaction and engagement.

The following benchmarks will help you evaluate the performance of your informational site.

<Note>
  **The context of bounce rate is crucial here!**
  A high bounce rate is not always a bad sign for informational sites. If a user finds an answer on your page via Google, reads it, and leaves, your page was successful—even if it technically counts as a "bounce."
</Note>

***

### Bounce Rate

| Value         | Interpretation                                                                                                      |
| ------------- | ------------------------------------------------------------------------------------------------------------------- |
| **> 80%**     | **Needs Improvement:** Likely a problem. Visitors aren't finding what they expect, or the loading time is too high. |
| **60% - 80%** | **Normal:** A common range for blogs and news sites. Analyze the pages with the highest rates.                      |
| **\< 60%**    | **Excellent:** Your content is very engaging and encourages visitors to browse further. Great job!                  |

***

### Avg. Session Duration

This is one of the most important metrics for informational sites. It shows whether your content is actually being read.

| Value             | Interpretation                                                                         |
| ----------------- | -------------------------------------------------------------------------------------- |
| **\< 1 Minute**   | **Needs Improvement:** Visitors are only skimming your page and see no reason to stay. |
| **1 - 3 Minutes** | **Good:** A solid value indicating that the content is being read.                     |
| **> 3 Minutes**   | **Excellent:** Your articles are captivating and hold the readers' attention.          |

***

### Pages per Session

Shows whether visitors discover more content on your site after the first article.

| Value         | Interpretation                                                                                           |
| ------------- | -------------------------------------------------------------------------------------------------------- |
| **1.0 - 1.4** | **Normal:** Many visitors come for one article and then leave.                                           |
| **1.5 - 2.0** | **Good:** You are successfully encouraging a significant portion of your visitors to explore more pages. |
| **> 2.0**     | **Excellent:** Your internal linking and content recommendations are working exceptionally well.         |

***

### What to do if your metrics are off?

* **High Bounce Rate / Low Session Duration?**
  * **Improve readability:** Use shorter paragraphs, subheadings, and images.
  * **Strong introduction:** The first few sentences must captivate the reader and assure them they are in the right place.
  * **Internal linking:** Offer links to related topics at the end of the article.