> ## Documentation Index > Fetch the complete documentation index at: https://docs.bchic.de/llms.txt > Use this file to discover all available pages before exploring further. # Paid Campaign Conversions > Analyze the conversion performance of your paid campaigns – including CPA, top pages, and exit points. Paid Campaign Conversions ## Overview Paid Campaign Conversions connects your UTM campaign data with a defined conversion goal. Enter the total cost of a campaign and instantly see the key performance metrics: how many visitors the campaign brought, how many converted, and what each conversion cost you. *** ## Select Campaign & Enter Costs Select one or more campaigns from your UTM campaigns at the top of the page. For each campaign, enter the **total cost in euros**. You can select multiple campaigns simultaneously to analyze their combined performance – useful when you've run a campaign across multiple channels. > Costs are entered manually and are not automatically synced from an ad platform. Enter the total amount you were charged for the selected time period. Select your **Conversion Goal** in the top right. Only filters categorized as `Conversion Goal` will appear here. If your goal is missing, set it up first in the [User Groups configuration](/en/intent/usergroups). *** ## The Metrics | Metric | Meaning | | ------------------- | ------------------------------------------------------------------- | | **Total Costs** | The entered campaign costs for the selected time period | | **Visitors** | Number of sessions that arrived on the website via this campaign | | **Conversions** | Number of sessions that reached the conversion goal | | **Conversion Rate** | Share of visitors who converted | | **CPA** | Cost per Acquisition – total costs divided by number of conversions | > CPA is your most important metric. Compare it to your average customer lifetime value (LTV) to assess whether your campaign is profitable. *** ## Performance Over Time The chart shows two lines: * **Campaign Visitors** (blue) — all sessions from this campaign * **Visitors with Conversion** (pink) — only the sessions that reached the goal This lets you see at which times conversions occur and whether there is a time delay between click and conversion. *** ## Top Converting Pages Shows which pages were visited most frequently during a conversion session. These are not necessarily the last pages before conversion, but all pages that converters visited along the way. Use this list to understand which content conversion-relevant visitors consume. *** ## Top Exit Pages Shows on which pages campaign visitors left the website without converting. A high exit rate on `/pricing` for example is a direct signal for optimization needed on that page. > Combine Top Exit Pages with [Path Analysis](/en/plattform/pages/journeys) to see what users did on these pages before dropping off.